Alc & Bev
The central focus is on the user’s pain points and gaining insight into opportunities to capitalise on and gain a competitive advantage in the market due to the disruption caused by Covid-19 and changing market demands and to design a future end to end solution. *Please note images are blurred to keep information confidential
Our research approach.
Over the 4 month project, we distilled multiple customer research data points around Ireland and worked with the Company X team to identify transformation opportunities for growth and design a future end to end solution
Co- Creation Workshop Design
Customer Journey Mapping
Based on research insights, customer personas and journey maps were developed to inform opportunity development to align directly with customer needs and pain points
Mindset Persona Mapping
*Please note images are blurred to keep information confidential
Persona were to allow the company teams to empathise with the customer mindsets when developing opportunities, ensuring their needs are met.
All the concept were developed on Figma to quickly test ideas before development stage.
Concept Card Development
Lo-fi App Design
Develop an intuitive app that allows convenient and personalised access to the full range of products and services that can be ordered in one touch. The app is now live and in use by their customers daily.
The EY team allowed Diageo to understand the true voice of their customers and use these valuable insights to co-create a transformation strategy to build on their position of market-leading, partner of choice. This strategy will propel Diageo from leading the market to defining the market, providing human-centred personalised, convenient, reliable, and transparent end to end customer service with data and digital at its heart.
